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Investigating the Effect of Social Marketing on Reducing Counter-Productive Work Behaviors of Employees
(Case Study: Pasargad Oil Company)
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Ali Safari   , Shima Rad , Behnam Golshahi 1 |
| 1- , behnam.golshahi@yahoo.com |
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Abstract: (3334 Views) |
| Present paper has been done in order to investigate the effect of social marketing on reducing counter-productive work behaviors of employees in Pasargad Oil Company. This paper is a descriptive- correlational study. Statistical population consist of employees of Pasargad Oil Company. Data gathering instrument is a 32 Question questionnaire to measure social marketing and a 44 question questionnaire to measure counter-productive work behaviors. Its validity was confirmed based on content and construct method and its reliability was confirmed based on Coronbakh- alfa method. Data analyze were done by Amos 22 software and structural equation modeling. Results showed that social marketing has a negative effect on counter- productive work employees. Also the results of other hypothesis revealed that social marketing made reduce counter- productive behavior individualistic and self-organization and by changing employee attitude to organizational citizenship behavior in addition to reducing negative effects, it makes enhance employees effectiveness and organizational health and its advantages reach to society. |
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| Keywords: social marketing counter-productive work behaviors employees Pasargad Oil Company |
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Full-Text [PDF 593 kb]
(1571 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2014/05/6 | Accepted: 2015/09/22 | Published: 2017/05/30
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