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Meta-synthesis of the petroleum products marketing model for developing target markets under sanctions using Thematic analysis
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Ahmadreza Saffary1   , Alireza Nobari2 , Alireza Afshar Nejhad1 , Maryam Majidi1 |
1- Department Of Management, Sav.C., Islamic Azad University, Saveh, Iran
2- Department Of Management, Sav.C., Islamic Azad University, Saveh, Iran , alireza.nobari@iau.ac.i |
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Abstract: (14 Views) |
The purpose of this research was to market petroleum products under sanctions to develop the target market. The current research was applied in terms of purpose and descriptive-exploratory in nature with the seven-step meta-synthesis approach of Sandelowski and Barroso (2007). In this method, keywords related to the research topic were searched among past researches in the period between 2014 to 2024, and finally 32 articles were included in the analysis. Analysis of the selected articles using the qualitative technique of content analysis led to the formation of 53 key themes and 11 unifying themes of strategies, contracts and transactions, Refinery and tanks, market and pricing, relationships and diplomacy, risk coverage and security, sales and exchange, customers and new markets, exports and global markets, projects and investment, and refining and technology for the macro theme of petroleum products marketing under sanctions.
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| Keywords: Petroleum Products Marketing, sanction, meta-synthesis |
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Full-Text [PDF 1230 kb]
(7 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2026/08/14 | Accepted: 2026/08/1 | Published: 2026/08/1
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