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Investigating the Impact of Human Resource Management Strategies on Competitive Advantage
(National Iranian Oil Company)
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Niloufar Mirsepasi   |
| , nmirsepasi@yahoo.com |
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Abstract: (1943 Views) |
| The main purpose of the study was to investigate the effect of human resource management strategies on competitive advantage. In terms of applied purpose, the research was a correlational survey. The statistical population of the study was 1500 employees of the National Iranian Oil Company. 306 people were selected based on Cochran's formula as a statistical sample by simple random sampling method. The tools used in this study were Chang and Hang (2005) Human Resource Management Strategy Questionnaire with 14 items and competitive advantage questionnaire of Chang and Hang (2005) with six questions. The validity of the tools was calculated formally and in terms of content and structure using expert opinions and its reliability was calculated using Cronbach's alpha. Structural equation modeling was used to analyze the collected data. The results showed that human resource management strategies and their various dimensions have an impact on competitive advantage. Therefore, it has taken steps to improve the competitive advantage of National Iranian Oil Company by using human resource management strategies. |
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| Keywords: Human Resource Management Strategies, Competitive Advantage, National Iranian Oil Company |
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Full-Text [PDF 717 kb]
(1985 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2020/02/18 | Accepted: 2021/06/16 | Published: 2021/06/21
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