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Factors affecting the branding of research services in the oil, gas and petrochemical industries
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Mohammad Vasheghani Farahani   1, Manouchehr Niknam2 , Nader Gharib Nawaz3 , Hormoz Mehrani4 |
1- Ph. D Student, Marketing Branch, Faculty of Management, Azad Shahr Qods, Shahr Qods, Iran, , Farahanim59@gmail.com
2- Assistant Professor, Marketing Branch, Faculty of Management, Ghazali Higher Education Institute, Qazvin, Iran
3- Assistant Professor, Marketing Branch, Faculty of Management, Azad Shahr Qods, Shahr Qods, Iran
4- Assistant Professor, Marketing Branch, Faculty of Management, Azad Science and Research, Tehran |
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Abstract: (496 Views) |
The purpose of this article is to investigate the factors affecting the branding of research services in oil and gas industries. The research method of this article is a survey and The sample size is 181 people by Cochran's formula, simple random sampling method, questionnaire data collection tool and in the form of a five-point Likert scale and content validity, so a certain number of items were provided to the experts, which after Collecting the opinions of the final questionnaire and determining its reliability by Cronbach's alpha, which was obtained for organizational stability 0.772, innovation 0.753, market knowledge 0.715, market dynamics 0.764 and development of employees and managers 0.794. The effect of independent variables on the dependent variable was analyzed by Spss and the results of the findings show that there is a significant relationship between the branding of research services in this field with the variables of organizational stability, innovation, market knowledge, market dynamics and the development of employees and managers. Among the variables, the variable of organizational stability has the most effect, and the development of employees and managers has a high effect, and the variable of market knowledge has the least effect.
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| Keywords: brand, branding, organizational stability, oil, gas and petrochemical industries |
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Full-Text [PDF 573 kb]
(347 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2022/06/6 | Accepted: 2022/08/29 | Published: 2023/09/1
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