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Employer Brand Model based on Social Responsibility in National Iranian South Oil Company (NISOC)
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Leila Gorizan1   , Seyed Aliakbar Ahmadi2 , Vahid Chenari3 |
1- Ph.D. Student at governmental management,Department of Management, shoushtar Branch, Islamic Azad University, shoushtar, Iran
2- Ph.D. Student at governmental management,Department of Management, Payame Noor University, Tehran, Iran, , ahmadi4867@gmail.com
3- Assistant Professor, Department of Management, shoushtar Branch, Islamic Azad University, shoushtar, Iran |
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Abstract: (1778 Views) |
The purpose of this article is to design an employer brand model on social responsibility in National Iranian South Oil Company (NISOC). The present study was applied in terms of purpose and in terms of data collection method, it was descriptive exploratory and mixed type. In this study, in-depth interviews were conducted with 15 specialists and experts of the NISOC.Then, using the hierarchical method through structural-interpretive method, the relationship and sequence of dimensions, indicators and components of the employer brand were determined based on social responsibility. Results showed that in the proposed model, qualitative indicators are located at 4 levels. At the highest level of the model (fourth level) are stakeholders, customers, employees, government, environment and humanitarian. These factors act as the cornerstone of the model, which affects the social responsibility factor. The proposed model has an acceptable validity and can be used with high accuracy in NISOC.
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| Keywords: Employer Brand, Social Responsibility, Interpretive Structural Modeling, South Oil Company. |
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Full-Text [PDF 715 kb]
(1091 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2020/11/1 | Accepted: 2020/12/27 | Published: 2021/06/21
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