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year 16, Issue 61 (6-2024) |
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The effect of digital transformation on innovation performance with the mediating role of innovation factors
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Abolfazl Rouhani1   , Elham Keshavarz2 |
1- Instructor, Department of Industries Engineering, Payam Noor University, Tehran, Iran , dr.a.rohani@pnu.ac.ir
2- Postdoctoral graduate of Payam Noor University, Tehran, Iran |
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Abstract: (902 Views) |
The main goal of this research is to investigate the effect of digital transformation on innovation performance with the mediating role of innovation factors. The current research is applied from the point of view of the objective, and descriptive-survey and correlational in terms of data collection. The statistical population of this research includes the employees of the oil products distribution company, whose number is 150 people. The sample number of 108 people was selected by simple random sampling method. The collected data were analyzed by the method of structural equation modeling with partial least squares approach. Research findings show that digital transformation has an impact on innovation performance, innovation awareness and investment in research and development. Awareness of innovation and investment in research and development has an effect on the performance of innovations. Awareness of innovation and investment in research and development mediate the relationship between digital transformation and innovation performance.
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| Keywords: digital transformation, innovation, innovation performance. |
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Full-Text [PDF 448 kb]
(462 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2023/12/7 | Accepted: 2024/02/26 | Published: 2024/06/21
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Rouhani A, Keshavarz E. The effect of digital transformation on innovation performance with the mediating role of innovation factors. Strategic studies in the oil and energy industry 2024; 16 (61) :11-11 URL: http://iieshrm.ir/article-1-1659-en.html
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