|
Formulation of the strategic Public Relations Plan for the Oil Industry by the Horizon of 1407 Based on the AFI Approach
|
Hojjat-Allah Mobarakian1   , Parasto Younchi2 , Leila Sadat Mousavi3 , Alireza Taherzadeh Dizaji4 |
1- Ph.D. Student, Business Administration (Commercial Policy), Department of Business Management, Shahid Beheshti University, Tehran, Iran , h_mobarakian@sbu.ac.ir
2- Ph.D., Communication Sciences, Department of Communication Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3- M.Sc., Business Administration (Internal Marketing), Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
4- Ph.D. Student, Industrial Management, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran |
|
|
Abstract: (50 Views) |
The aim of this study is to develop a strategic PR plan for the oil industry on Horizon 1407, which was done with the AFI approach. The program is inspired by the hanger - Whelan strategic planning model (AFI), first, the internal environment (strengths and weaknesses) and the external environment (opportunities and threats), second, the development of direction-building elements (vision, mission and value), the long-term public relations goals of the oil industry. The strategic position of the public relations of the oil industry was determined using the tools of the internal and external factors assessment matrix (IE), the internal and external factors Matrix (SWOT), as well as the alignment of the matrices (IE) and (SWOT). According to the strategic position obtained, the public relations strategies of the mining industry and the strategy implemented were prioritized by the SDM Strategic Decision Matrix method. At the end, guidelines were provided for the implementation and drafting of the operational plan. The realm of this research is the public relations of the oil industry.
|
|
| Keywords: Environmental Research, directional elements, strategic location, strategic planning. |
|
|
Full-Text [PDF 816 kb]
(30 Downloads)
|
Type of Study: Research |
Subject:
Management
Received: 2025/04/13 | Accepted: 2025/07/22 | Published: 2026/04/30
|
|
|
|
|
|
|
| Send email to the article author |
|
|
|
| Add your comments about this article |
|
|
|
