Strategic studies in the oil and energy industry
مطالعات راهبردي در صنعت نفت و انرژي
Strategic Studies in Petroleum and energy Industry
http://iieshrm.ir
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طراحی الگوی تجاریسازی پروژهها در پژوهش و فناوری شرکت ملی نفت ایران
Designing a commercialization model for projects in research and technology of the National Iranian Oil Company
مديريت
Management
پژوهشي
Research
<span style="font-size:9pt"><span style="line-height:77%"><span style="direction:rtl"><span style="unicode-bidi:embed"><span style="font-family:"Times New Roman Bold",serif"><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">رویکرد</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> سازمانهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> علمی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> جهت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> حل</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> چالشهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> صنعت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">، با</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> استفاده</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> از</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> روشهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناورانه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نوآورانه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> اقتصادی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">کردن</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پژوهش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">، سوق</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نموده</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است. تحقق</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> مهم،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نیازمند</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> دیدگاه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> جامع</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> آینده</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">نگر</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> عرصۀ تحقیقاتی،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برنامه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">ریزی،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> سیاست</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">گذاری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> اجرایی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt">.</span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> به</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> منظور</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ایجاد</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> یکپارچگی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> هماهنگیهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> لازم</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> بین</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فرایندها</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فعالیتهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> توسعه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ارتقای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> میزان</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> موفقیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> آن،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> داشتن یک</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> الگوی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> توسعه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> لازم</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ضروری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است.</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> از</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">رو،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> هدف</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> اصلی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تحقیق</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ارائۀ</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> الگویی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برای تبیین</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پروژههای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناورانه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> سازمانهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پژوهش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">، جهت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> افزایش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> موفقیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است.</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تحقیق</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> با</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> استفاده</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> از</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> روش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تحقیق</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> مطالعۀ موردی،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> با</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تمرکز</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> بر</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> 18پروژه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پژوهش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> شرکت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ملی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نفت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ایران،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> الگویی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برای تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پروژههای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناورانه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در محدودۀ این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> واحد</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> سازمانی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ارائه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> شده</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است. نتایج</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> حاصل</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> از</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> مطالعه</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نشان</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> داد</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> که</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> الگوی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> سازمانهای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پژوهش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> چند</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">بعدی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نیز دارای</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> چهار</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> عنصرِ مراحل</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فعالیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">های</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">سازی،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> ذی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">نفعان</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> درون</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">سازمانی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برون</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">سازمانی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نیز</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> عوامل</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نقش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">آفرین</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> درون</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">سازمانی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برون</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">سازمانیِ</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> اثرگذار</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> بر</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فرایند</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فناوری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است.</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فرایند</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نیز</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> شامل</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> پنج</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> مرحلۀ</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> اصلی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> یا</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> گام</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تجاریسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> است</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> که</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> هر</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> گام،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> امکان انجام ده</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فعالیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> وجود</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> دارد</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> که</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> در</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> این</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> بین</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">، فعالیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">های</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تأمین</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> تخصیص</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> منابع،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> دستور</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">العملها</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> مقررات،</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> مستندسازی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> دانش</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> موارد</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> حقوقی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> و</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> قراردادی</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> از</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> اهمیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> بسیار</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> بیشتری</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> نسبت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> به</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> سایر</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> فعالیت</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">ها</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt"> برخوردار</span></span></span></span></span><span dir="LTR" style="color:black"><span style="letter-spacing:-.15pt"></span></span><span lang="FA" style="font-size:11.0pt"><span style="line-height:77%"><span style="font-family:"B Lotus""><span style="color:black"><span style="letter-spacing:-.15pt">ند.</span></span></span></span></span></span></span></span></span></span><br>
<span style="font-size:11pt"><span style="line-height:97%"><span style="unicode-bidi:embed"><span style="font-family:"Times New Roman",serif"><span lang="EN" style="line-height:97%"><span style="color:black">Abstract: The approach of scientific and technological organizations to solve the challenges of industry using technological and innovative methods and commercialization and economization of research has led; Achieving this requires a comprehensive and forward-looking perspective in the field of research, planning, policy-making and implementation. In order to create the necessary integration and coordination between the processes and activities of technology development and commercialization, and to enhance its success, having a technology development and commercialization model is necessary. Therefore, the main purpose of this research is to provide a model to explain the commercialization of technology projects in research and technology organizations to increase the success of technology commercialization. In this research, using the case study research method, focusing on eighteen projects in research and technology of the National Iranian Oil Company, a model for commercialization of technological projects within this organizational unit is presented. The results of this study showed that the model Technology commercialization in multidimensional research and technology organizations and has four elements:</span></span></span></span></span></span><br>
<span style="font-size:11pt"><span style="line-height:97%"><span style="unicode-bidi:embed"><span style="font-family:"Times New Roman",serif"><span lang="EN" style="line-height:97%"><span style="color:black">Stages and activities of commercialization, intra-organizational and extra-organizational stakeholders as well as role-playing factors inside and outside the organization affect the process of technology commercialization. The commercialization process also includes five main stages or steps of commercialization that in each commercialization step, ten activities can be done, among which, resource allocation activities, instructions and regulations, knowledge documentation and legal cases. And contracting is much more important than other activities</span></span></span></span></span></span><br>
تجاریسازی, طراحی, پژوهش, فناوری, الگو, شرکت نفت, پروژه, توسعه
Commercialization, Design, Research, Technology, Model, Oil Company, Project, Development.
133
148
http://iieshrm.ir/browse.php?a_code=A-10-1018-34&slc_lang=fa&sid=1
Nazanin
Ghale Khandani
نازنین
قلعهخندانی
nkhandani@yahoo.com
100319475328460010294
100319475328460010294
No
PhD Student in Technology Management, Islamic Azad University, Rudehen Unit, Rudehen, Iran
دانشجوی دکترای مدیریت تکنولوژی، دانشگاه آزاد اسلامی، واحد رودهن، رودهن، ایران
Reza
Radfar
رضا
رادفر
radfar@gmail.com
100319475328460010295
100319475328460010295
Yes
Ph.D. in Industrial Management, Head of Department of Technology Management, Professor of Industrial Management, Islamic Azad University, Research Sciences Unit, Islamic Azad University, Tehran, Iran
استاد مدیریت صنعتی، دانشگاه آزاد اسلامی، واحد علوم تحقیقات ـ دانشگاه آزاد اسلامی، تهران، ایران
Bita
Tabrizian
بیتا
تبریزیان
Bt.tabrizian@gmail.com
100319475328460010296
100319475328460010296
No
Ph.D in Economics, Head of Department of Technology Management, Associate Professor of Economics, Islamic Azad University, Rudehen University, Islamic Azad University, Rudehen, Iran
دانشیار اقتصاد، دانشگاه آزاد اسلامی، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران