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Designing the infrastructure model required for the implementation of knowledge management system in the international marketing sector of the oil industry
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Behrouz Nemati1   , Hossein Vazifehdoost 2, Karim Hamdi3 |
1- PhD student in Business Administration, Islamic Azad University, Science and Research Branch, Tehean, Iran
2- Professor in the Department of Educational Management, Islamic Azad University, Science and Research Branch, Tehran, Iran. , vazifehdust@yahoo.com
3- Associate Professor in the Department of Educational Management, Islamic Azad University, Science and Research Branch, Tehran, Iran. |
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Abstract: (1480 Views) |
The purpose of this study is to design the infrastructure model required for the implementation of knowledge management system in the international marketing of the oil industry. Since in applied research, the main goal is not only scientific discovery, but also to test and study the application of knowledge, so the method of this research is applied in terms of purpose and has been done by exploratory method. The data collection method is mixed (quantitative and qualitative) and the data collection tool is specialized interviews with experts using Delphi method and a questionnaire. Therefore, 12 experts and specialists in this field (in the qualitative section) participated in this study and 383 people from the implementation of knowledge management system in the international marketing department of the oil industry (in the quantitative section)The collected data were analyzed by descriptive and inferential methods through SPSS 16 and Smart PLS softwares. After conducting the research, the results showed that: knowledge creation, knowledge acquisition, knowledge organization, knowledge storage, knowledge dissemination, knowledge application, knowledge perspective, and finally knowledge planning; as the components of knowledge management system implementation in the international marketing sector of the oil industry were confirmed. Model fit tests showed the validity of the model.
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| Keywords: International Marketing, Knowledge Management System, Knowledge Management Infrastructure, Oil Industry Knowledge Management System |
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Full-Text [PDF 1126 kb]
(1179 Downloads)
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Type of Study: Research |
Subject:
Management
Received: 2021/01/30 | Accepted: 2021/03/8 | Published: 2021/06/21
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